Marketing Strategy
While Weboriel offer a website design service for businesses and similar organisations,
it is very important to remember that on it’s own a website, however good it may
be, can not be used instead of a good and well thought-out “Marketing Strategy”.
What is “Marketing Strategy” ?.
Put simply and without using jargon, a “Marketing Strategy” is simply a way
for you or your company to plan how to sell your product or service. Until you decide
on what you are selling, whom you are selling to, how many you want to sell and for
how much, you can’t start to actually “Sell”. Marketing is not the same as Selling
- All Commercial Businesses Need a Marketing Strategy - Without one, you
are like a market-stall holder who sets up stall in the back of their garage and
wonders why nobody comes and buys anything – It does not matter how good the product
is or how wonderful the value is, if nobody knows about you, you don’t exist commercially.
Web Site Marketing Strategy
Whatever you may hear, a website, on it’s own, however good it may be, can never
be the answer to your marketing needs. It needs to be part of a well thought-out
and ongoing marketing strategy. If you have other advertising, it needs to carry
information about how to find your website. Letterheads, Business Cards, Vehicle
Sign Writing, Shop Front Sign writing, Yellow Pages adverts, leaflets and posters
– they ALL need to promote your website. Product Packaging, Labels, all of these
can be missed opportunities.
Weboriel are more than “Just” a Web Design business. Our Managing Partners
are currently and have been involved in a whole range of businesses from Fashion
Manufacturing to Electronics. From Public Relations to Television and Radio Broadcasting.
As such, Weboriel can either work with your current marketing professionals, or
we can offer a marketing consultancy service where you do NOT presently have a marketing
strategy in place. As part of the package available, Weboriel can offer anything
from a complete marketing solution with Public Relations, Photography Services, Exhibition
Stands, Promotional Videos and DVDs, Television and Radio Advertising – right down
to a 5 page Website for a Bed & Breakfast Farm in the Welsh Mountains.